Last Updated: August 20, 2026

Introduction

Welcome to Port City Tattoo. The purpose of this Privacy Policy is to ensure transparency, inform our users about our data collection, usage, storage, and sharing practices, and affirm our commitment to safeguarding your personal information.

Port City Tattoo is operated by LB Tattoo Co. LLC, 4290 E Pacific Coast Highway, Long Beach, CA 90804, with locations in Long Beach, Costa Mesa, and Santa Ana.

By actively acknowledging and accepting this policy, you provide consent to our data practices as detailed herein.

What We Collect

Active Data Collection. When you interact with our services, you may provide:

• Email address
• First and last name
• Mailing address
• Phone number
• A photograph of your government-issued ID, shown at the shop to verify you are 18 or older
• Your signature on our release form
• Tattoo preferences, placement, and reference images

Automatic Data Collection. While you browse our website, our system may automatically gather:

• IP address
• Browser type
• Pages visited
• Duration of visit
• Click patterns and interactions

This information is collected through forms, cookies, and similar technologies.

Purpose of Data Collection

• Providing our services: scheduling and managing appointments, maintaining the release and consent records required to tattoo you, and keeping a record of your visits.
• Aftercare and service messages: sending aftercare instructions, appointment reminders, and check-in confirmations.
• Marketing: sending periodic updates, news, and offers, but only if you have opted in.
• Service improvement: assessing and refining our website and customer experience.

Data Sharing

Commitment to confidentiality. We do not sell, rent, or trade your personal information. We do not share your personal information with third parties for their own marketing purposes.

Service providers (processors). We use a small number of vendors to operate our business. These vendors process data only on our instruction, only to provide their service to us, and are contractually prohibited from using it for their own purposes:

• Twilio — delivers our text messages.
• Google (Sheets, Drive, Gmail) — stores our customer records and release forms, and handles our email.
• Analytics providers such as Google Analytics — help us understand how visitors use our website. Google Analytics operates under its own privacy policy, which we recommend you review.

Mobile information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service or message delivery, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Legal obligations. We may disclose information where required by law, legal process, or to protect the rights, property, or safety of Port City Tattoo, our customers, or others.

SMS / Text Messaging

Program description. Port City Tattoo sends text messages to customers who have provided their mobile number and opted in. Depending on which consent you give, messages may include:

• Service messages: tattoo aftercare instructions, appointment reminders, check-in confirmations, and requests for a review after your visit.
• Marketing messages: promotions, flash designs, artist availability, events, and shop news.

How to opt in. You may opt in by checking the corresponding box on our release form or intake form, or by texting a keyword to one of our numbers as posted in our shops or on our website. The service consent and marketing consent are separate — you may give one without the other.

Consent is not a condition of purchase. You are not required to agree to receive text messages in order to get tattooed or to use any of our services.

Message frequency. Message frequency varies. Service messages are sent in response to your visit or appointment. Marketing messages are sent no more than a few times per month.

Message and data rates may apply. Message and data rates may apply to any message you send or receive from us. Service availability may vary by carrier, and carriers are not liable for delayed or undelivered messages.

How to opt out. Reply STOP to any message from us to stop receiving text messages at that number. You will receive a single confirmation message, and no further messages will be sent to that number unless you opt in again. You may also contact us directly to be removed.

How to get help. Reply HELP to any message from us for assistance, or contact us at portcitylb@gmail.com.

Age. Our text messaging program is intended for individuals 18 years of age or older.

Data collected through SMS. We record whether a message was delivered so we can tell whether you received it, and we keep a log of the messages we send.

Security. Your mobile number and message history are stored under access controls and encrypted in transit.

Email Marketing

Consent. You may opt in to receive periodic emails about our services, promotions, news, and other relevant content. You may opt out at any time.

Opt-out. Use the unsubscribe link in any email, or contact us directly to be removed from our email list.

Sharing. We do not share your email address with third parties for their own marketing purposes. Vendors that help us send email do so only on our instruction.

Data collection. Our emails may include tracking pixels that tell us open rates and link clicks, which we use to improve our email content.

Cookies and Tracking

Cookies are small files stored on your device to enhance user experience. Our cookies serve multiple purposes:

• Functional: ensuring the website works correctly.
• Analytics: understanding user behavior so we can improve the site.
• Advertising: serving relevant advertisements.

For an in-depth look at our cookie practices, please see our Cookie Policy. You can decline cookies via your browser settings, though this may affect website functionality.

Children’s Privacy

Our services are for individuals 18 and above. We do not knowingly collect information from anyone under 18, and will delete any such information immediately upon discovery.

Rights of California Residents

Under the California Consumer Privacy Act (CCPA), you may:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal data.
• Ask whether, and to whom, your data has been disclosed.
• Receive equal service and pricing regardless of your privacy choices.

We do not sell your personal data. To exercise any of these rights, contact us using the details below.

Note that we are required to retain signed release forms and the associated identification records for the period required by California law governing body art practitioners, and cannot delete those records on request during that period.

Data Retention

Your personal data is retained only as long as necessary for the purposes described in this policy, or as required by law. Release forms and related records are retained for the period required by California law. After the applicable period, data is securely deleted.

Data Security

We use SSL encryption, access controls, and periodic review of our security practices. No online service can guarantee absolute security, but we are committed to promptly addressing any breach.

Policy Updates

Should we amend this policy, we will notify users at least 30 days prior to the changes taking effect, either on our website or by email.

Contact

To voice concerns, ask questions, or exercise your rights:

Email: portcitylb@gmail.com Mail: LB Tattoo Co. LLC, 4290 E Pacific Coast Highway, Long Beach, CA 90804